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By using an embroidery machine, the problem is not the actual stitching, but the programming of the machine, i.e. digitising the image. Andre explained that when digitising for embroidery one has to consider how the thread is going, e.g. for the left bar of the C the thread is horizontal whereas for the top of the C it has to be vertical. I would say that he did a great job, the accuracy and detail of the badge is amazing.
And then, when we met the next time, he surprised me again by saying "hey, you forgot your bag" ... and passing me a long cotton bag featuring a larger embroidery of my logo.
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How awesome is that! Thank you so much Andre.